This guide covers everything a Middle Tennessee real estate agent needs to know about working with a professional video production company for their listings — from understanding what types of video exist to how to prepare a property, book a shoot, receive deliverables, and distribute the final product for maximum impact.
Types of Real Estate Video
Aerial Drone Video
Captured from FAA-compliant altitudes (typically 100 to 400 feet), aerial drone video shows the property's exterior, lot, and neighborhood from above. Multiple flight patterns — reveals, orbits, approach shots — are combined in editing to create a complete aerial sequence. Aerial video is particularly valuable for properties with acreage, water features, pools, distinctive lot shapes, or appealing neighborhood context.
4K Interior Walkthrough
A gimbal-stabilized camera moves through the home room by room, capturing the flow of the space in cinematic 4K resolution. The interior walkthrough is the video equivalent of a first showing — it lets buyers experience how the home feels to move through before they visit in person. Properly produced interior video is color-graded, stabilized, and edited with licensed music.
Social Cuts (Vertical)
Vertical 9:16 format video optimized for Instagram Reels, TikTok, and YouTube Shorts. These are short-form cuts (30 to 90 seconds) of the most compelling moments from the full production, designed specifically for social platform algorithms. Film My Listing includes these in the Full Listing Video and Everything packages.
What to Look for in a Production Company
- FAA Part 107 certification (required by law for commercial drone operation)
- Commercial liability insurance
- Portfolio of work at your price point and property type
- Clear turnaround commitment (24-48 hours is industry standard for professional vendors)
- Transparent pricing with no surprise add-ons
- Delivery in multiple formats (MLS, social, print-resolution stills)
How to Prepare Your Listing
See our complete preparation checklist for the room-by-room guide. In summary: clean thoroughly, declutter aggressively, turn on every light, move vehicles out of the driveway, landscape the exterior, and ensure the property is empty or minimally occupied during the shoot.
Booking Timeline
For optimal results, book your shoot 5 to 7 days before your planned listing launch date. This gives you enough time to receive the edited video (24 to 48 hours) and any revisions if needed before go-live. Launches with video ready on day one consistently outperform those where video is added after launch.
Distribution Strategy
Once your video is delivered, don't let it sit in a Dropbox folder. Upload it to YouTube (optimized with listing address in the title), post the horizontal version to Facebook natively, post the vertical Reel to Instagram with local hashtags, and add the YouTube link to your MLS virtual tour field. Email the listing to your database with the video thumbnail as the main visual. Every channel you use multiplies the listing's reach and shortens its days on market.
Coverage Area
Film My Listing covers Middle Tennessee, including Nashville, Franklin, Brentwood, Nolensville, Spring Hill, Thompson's Station, Columbia, Murfreesboro, Smyrna, Lebanon, and all surrounding communities within approximately 60 miles of Franklin. If you're unsure whether your listing falls within our coverage area, reach out and we'll confirm.
Ready to get started? Book your shoot and let's get your listing on camera.